Can the new A/W 13 collection save the 129 year old clothing retailer?
Apart from the occasion surprise visit I rarely step into M&S as I find their baggy tops, straight dresses and straw hats rather boring. There are some clothes you can associate to high-street retailers. New Look is known for their bright plastic shoes. Mango for their edgy blazers, H&M for a basic tee and we all know what a Monsoon dress looks like.
I actually prefer their old St Michael brand. Even though it’s associated to old ladies and most likely to find in a charity shop bargain bin this is much more original than the dress half the women on the high street are wearing. One of my latest purchases was an old navy blue St Michael dress with a long pleated skirt. All it needed was a waist belt and hey it’s was a new dress! I bet I won’t have an embarrassing moment when I’m wearing the same dress as my boss.
High-street and designer collaborations have increased in popularity over the last ten years. H&M brought in big name designers including Karl Lagerfeld, Stella McCartney, Viktor & Rolf and Lanvin. River Island worked with Rihanna, (who knew Rihanna could sew?!) and Jean Paul Gaultier designed a collection for La Perla.
Would M&S benefit from a designer collaboration?
Marks and Spencer did have a successful spell… Myleene Klass took to running around in a bikini and Take That were invited for Christmas. Even Rosie Huntingdon-Whiteley took to designing a lingerie collection. Imagine a seventy year old cooing over the luxurious cami and French knicker sets. Clearly they are trying to appeal to a younger more fashion conscious demographic.
Despite all of this Marks & Spencer will this week reveal its lowest profit for eight years. Sad news for the iconic British brand. But all is not lost. After an intensive six months of research and design Belinda Earl, Marks and & Spencer’s new style director has given the brand a stylish makeover. It seems likes they are finally coming out of their long term sleep.
With the launch of their A/W 2013 collection we will see a new focus on quality, beautiful tailoring and dedication to incorporating key trends. Featuring lady-like dresses with nipped in waists and retro car coats with emphasis on quality cuts and fabrics.
Though M&S will have to keep their unflattering skirts and ill-fitting tops to keep their loyal clientele happy they will hopefully now see a new wave of fashionistas into their stores. I will definitely pay a visit when the new collection hits the stores in July. So long tiny Topshop dresses! Hello classic and classy Marks and Spencer.